If you want to make a mark in the blogging industry, you have to bring something new to table. The importance of a good blog design cannot be overemphasized. Just like a blog name or logo, a good blog design will engage users better and have them longing for more of your content.
There are two components to a good blog design:-
- Graphic design
- User experience design
We will discuss each of them briefly in this post.
Graphic design includes all the graphical components of your blog. Starting from logo, background image, background colour, text size, text colour, content background colour etc. all are parts of graphic design.
You have to select colour theme for your blog to stand out from the crowd. About 90% of internet uses blue colour their sites links and overall theme, because of this, if you want your blog to leave an impression on the users, go with a vibrant colour like purple, red, yellow, light green or even magenta, even metallic black looks great for music blogs.
See, business blogging and professional blogging is very rigid in what it believes is acceptable, but in personal blogging, you can do all sorts of experimentation with colours. So, next time you sit with a graphic designer to decide colour theme of your site, get him or her to build something funky for your personal blog.
User experience design
Now that you are done with graphic design part of the equation, it’s time to take on user experience design. User experience design involves configuring components on a blog to make sure that when a user visits the blog, he is able to grasp content easily and doesn’t get feel frustration to find whatever he wishes to find.
One of the key strategies in improving user experiences is using a technique called ‘the user is drunk.’ Internet users have really short attention span, just like drunk people. So designing your website keeping in mind that it will be used by drunken people is the right approach. This means,
- your blog should be easy to navigate
- it should have major categories present at top
- the content should be written in short paragraphs
- the content should have relevant images
- your should have marquee text or inappropriate font sizes
- the blog design should be responsive because the world is shifting to using internet on mobile devices
If you are able to ensure the above mentioned design strategies for your blog, you will see more engagement from the users. User engagement is critical because every blog visitor is a potential customer. If you are able to build a user community over time, it will be worth the effort.
P.S. if you don’t want to get into the hassles of customize your blog design, you can simply go to thememforest.net and buy a good design, good UI theme.